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industrial design --- graphic designers --- Nizzoli, Marcello

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Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies--Bill Gates, Chairman, Microsoft"Informed design is essential." While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In.

Consumer behavior --- Product strategy --- industrial design

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design [discipline] --- industrial design --- furniture designers --- Zwart, Piet

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Production management --- design [discipline] --- industrial design --- industriële vormgeving --- vormgeving --- Netherlands

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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

Production management --- Consumer behavior --- Marketing --- industrie --- marketing --- ontwerpen --- consumentengedrag --- consumptie --- Marketing. --- Industrial design. --- Consumer behavior. --- Industrial Design. --- Consumer Behavior .